Let’s start with an example initially. In the deep jungles of Amazon, the palaeontologists have created a museum for display. With the vast collection of artifact, it becomes difficult for the scientists to manage the operation of the museum and attract people to it.
Now, this job is handed over to the museum curator. They acquire the collection, care for it, develop it, and arrange it in a way that best informs and inspires the public. This is what a content curator does in the digital world!
Content curation is indeed a powerful tool to drive your marketing strategy. It is a process of sifting relevant content created by others to suit the interests of the audience. It helps to manage your social media accounts in coherence with your goals and accrue benefits with the correct strategy. If one gets the knack of it, content curation is much more than ‘re-sharing content’.
Curating content efficiently.
Some ‘curated’ benefits of content curation are:-
- Amplify promotion of your social media- Sharing content relevant to your niche on your social media profiles engages suitable dialogue in the comment section and increases your reach.
For eg. If you run a page dedicated to music on Facebook, you can share content made by others on your page or run contests related to it.
2. Gives an in-depth knowledge of the industry
- It helps you understand your audience
- It helps you to predict the trends and in turn helps to track the algorithm
- It helps you to build communities and a knowledge base.
3. Helps to manage information amidst bombardment — Your brand name establishes an authority and credibility which is supported by the search discovery. Following best practices of content creation can sort you out as a source of authentic and genuine information.
Here are some of the SEO friendly content curation steps you can practice:-
- Create a library of your ideas
- Give your audience value
- Be consistent with the frequency
- Schedule and plan the content in advanced
- Use the right tool!
Zuperlyst is a powerful arm of tools to curate your content of shareable links. It becomes a vital tool for efficient engagement with the audience.
Check it it out here:- www.zuperly.com/zlyst
